Quality, Competitiveness and customer

Quality is a key device to market share and quality have to be integrated to all aspects at a successful organization. Efficient production of quality goods and service is a challenge for most business today. It is a function to build product features and offers freedom from defiance while incurring profit by closing the customer gap and delighting the customer. Quality is the most important competitive weapons of an organization.

Competitiveness is the ability of an organization to compete with other organization. Organizations compete with one another in terms of quality, reliability, delivery, and price. The main objective of the organization is to satisfy customers and earn profit. Organization delights the customer by consistently meeting customer requirements and then achieves a reputation of excellence and customer loyalty.

Customers are those individual who buy the products or services of the organizations. Customers are always in search of such quality products which fulfill their need at minimum cost. Customers are satisfied when they get quality and reliable products or services.

In this world competition, it has become absolutely necessary for businessman to keep a continuous watch over the quality of the goods or service provided. Having once bought the product or getting served once if the customer feel satisfied with regards to its quality, price etc.

A kind of goodwill for the product or service is developed which helps to increase the sales. However, if the consumers are not happy with the quality of the product or services and their complaints are not given proper attention, it will be impossible for the manufacturer to be continued in the market.

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prepared by: Puja keshari