Understanding and building the quality chain

Quality chain is the series of chain inter-relating different departments within and outside the organization. It is a continuous process. Quality chain is a continuing improvement philosophy.

The customer are the valuable assets for any organization. The success of the organization depends on the satisfied customer of it. The satisfied customer tends to purchase frequently and more. The customer satisfaction is one of the major criterion for quality management system. Since, customer satisfaction is subjective, it is hard to measure. Identifying the customer expectation is the key to satisfy the customer. If we can develop the concept of series of customer and suppliers in each work in process of the production line or in series, the ultimate product and service will be prominent. Such customer within the organization can be named as internal customer. An internal customer is a vital and unavailable factor in the organization. All function either engineering, order processing, or production has an internal customer each receive an product or service and in exchange provide a product or service.

In each level of customer there should be a basic question to be asked to satisfy them, they are: what do they need from me? What do you do within my output? And are there any gaps between what you need and what you get? The quality management system begins with the basic need of ensuring that the external customer’s requirements are adequately measured. Customer satisfaction will result in customer loyalty. The customer loyalty can be sustain only  by maintaining a favorable comparison when compared with  competitors.

Thank you

prepared by: Puja keshari